I opened my Sunday paper this morning and got something of a surprise...there were actually advertising inserts in it! They had disappeared back in April, when it became clear to stores and manufacturers that no one would be doing much shopping (for anything except essentials) in the near future.
But today, there was a six-page Target ad and a multi-page insert with coupons from Proctor & Gamble. To me, this is an indication that retailers and suppliers alike believe the worst is behind us. The proof will come in the coming weeks, of course.
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